Lemondir

Exchanging links with the other websites is old search engine marketing tactic. Questions is does it really help – I think it helps when done correctly.

It helps to boost your overall website ranking. I think it’s actually better to be linked from another site (one way or regular links) than reciprocal (both sites linking to each other). Being linked one way is a huge bonus. These inbound links increase your link popularity and help to increase the traffic.

Here are few basic link exchange tips:

• Only link to the related to your site, search engines do look for the relevance.
• As you know, higher the Google page rank, better the website – so only link to the websites which have higher page rank than your website.
• Avoid linking to sites that have too many links.
• When linking, always use the small case and keep the link description brief.
• Once established, do not remove the reciprocal links from your website.
• Link exchange with great websites takes time, so be patient.

If you would like to add some more tips, please feel free to send them in comments.